Wind Power LAB Unveils New Brand Identity as Global Growth Accelerates
Wind Power LAB (WPL), a global provider of wind turbine expertise, announces a comprehensive rebrand, including a new visual identity and updated branding. The update marks a new chapter for the company, underpinned by an expanded team of industry-recognised specialists and a renewed commitment to supporting clients through the full lifecycle of wind energy projects. The rebrand introduces a new logo, colour palette, and brand identity that reflect WPL’s evolution from its founding roots into a mature, established player in the global wind sector. The new logo retains the company’s signature name and wordmark, ‘Wind Power LAB’ a nod to its technical, data-driven approach to wind turbines and blades, while moving to a green palette that signals the company’s focus on renewable energy support. “Wind Power LAB has grown and evolved a great deal since its early days, and it was important that our brand caught up with where we are now,” said Lene Hellstern, Wind Power LAB CEO. “Our new identity reflects a company built on specialist expertise, curiosity, and attention to detail. We combine deep industry knowledge with AI-powered insights and data-driven analysis to help our clients understand complex technical challenges and make informed decisions. At the same time, our collaborative and inclusive culture ensures that different perspectives come together to create better solutions for the renewable energy industry.” A Team Built On Proven Expertise The rebrand coincides with the continued strengthening of WPL’s team, which includes some of the most respected independent engineers and turbine specialists in the industry. Clients working with WPL can expect the same rigorous, independent technical guidance the company has always been known for the last 10 years, delivered by a team with deep, hands-on experience across turbine technology, performance, and asset management. “Our clients trust us with decisions that carry real technical and financial weight, and that trust has to be earned every day,” added Lene Hellstern. “This new identity is a reflection of the team we have today, and the standard of expertise clients can expect going forward.” Why Now Wind Power LAB’s original branding, developed in the company’s early launch, referenced Denmark’s national flag and colours to signal our Danish roots, an important marker of credibility and quality within the wind industry. We have since built a track record, a reputation, and a name that speaks for itself on a truly global scale, supporting clients across 40+ countries. While WPL’s primary headquarters remains within Copenhagen, Denmark, the team, consisting of 12 nationalities, felt the brand was ready to represent Wind Power LAB on its own terms. The new identity will be rolled out across Wind Power LAB’s website, communications, and client-facing materials over the coming weeks. About Wind Power LAB Wind Power LAB (WPL) is a Danish company, headquartered in Copenhagen, Denmark. WPL’s team of experts offers market leading blade expertise in the form of internal and external inspection services, inspection data analysis, repair recommendations, blade maintenance strategy, independent subject matter experts for root cause analysis, bespoke online platform(s) and Image 2 Advice services. WPL delivers products and services, related to blade defect assessments and blade risk management. Its goal is to deliver the best available and robust solutions to empower its clients with the ability to make decisions to optimise their asset performance. WPL offers specialist recommendations and engineering advice to wind farm owners and operators, as well as the insurance market. For further information about the company visit: www.windpowerlab.com